1 - To be a leader in promoting railway tourism in Britain, increasing awareness of Britain's railways to domestic and overseas visitors, through promotion of the visitor experience, rather than merely a method of transport. In particular, to encourage awareness of less known community railways as a means of exploring Britain's hidden gems.
2 - To change perceptions that the railways are only for commuters and encouraging leisure visitors to travel by train as an enjoyable, sustainable method of transport.
3 - To provide a free outlet for ACoRP members to promote their line to a tourism audience.
4 - Ultimately to achieve increased numbers of tourist and leisure passengers using our railways, particularly community railways, boosting local economies and sustainable development.